Yes, I said you are going to make a personal appearance at a *******, give a private performance and make x-amount of money for a 2 hour gig!
Because of the record label’s decline in the past 20 years, many of us as artists and managers look for unique ways to promote our client’s careers. It is forcing us to be more creative to produce a steady income stream.
New artists pay their dues by beginning in churches, bars, fairs, festivals and private parties. It was a huge accomplishment 30 years ago to land a record deal. Now, the possibility and reality of new artists making their own recordings and uploading them to the Internet for sale and distribution is commonplace. Typically, having a contract with a label means: they get paid first. Reason is, they put out the majority of the money necessary for recording, promotion, touring, booking, etc.
The great advantage of having access and knowledge of the Internet is that not only is it easy to upload a single song recording or complete album, but the resources are there to find out how.
If an new artist, or even an established one kicking the traces of being tied to a label, is savvy with research and maybe even has a manager or someone in the industry to guide them, finding out ways to make money off their music is simple.
The article I found by David Sherbow, gives an extensive list of ideas for creating income streams from multiple paths. There are the traditional album sales and digital downloads, royalties, publishing opportunities, merchandise and sponsorships. But, there are also some more creative ideas such as paying an artist to write a song for you and maybe even you pay that artist to record with him/her. For the most practical of us, teaching in some capacity offers a great source of revenue when you are starting our in your career. But, my favorite piece of advice was the “Any job available to survive and keep making music” at the bottom of the list!
Good luck everyone in your search for a dream…if you find a unique way to support your music habit…would you leave me a comment? I am always looking for ways to help my clients succeed in this very fickle business!
Sherbow, D. (n.d.). A List Of Income Streams For Musicians - hypebot. hypebot. Retrieved February 19, 2012, from http://www.hypebot.com/hypebot/2010/01/a-list-of-income-streams-for- musicians.html
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